The vision at NTWRK was to bring livestream shopping—a prominent e-commerce model in China—to the United States, initially targeting an audience of “hypebeasts,” known for their deep interest in pop culture, fashion, streetwear, designer goods, and sneakers. This objective later evolved to target a broader audience and build an expansive marketplace, requiring not only the NTWRK app but also a supporting website and a suite of tools to power the platform.