Occasionally, I take on projects purely for creative freedom and exploration—this is one of them. Inspired by the introduction of MagSafe, I set out to rethink how the iPhone is presented in Apple Stores and affiliate retail environments.

I was always bothered by the messy look of security cables after a customer picked up and set down a device. My concept, the MagSafe Dock, addresses this by integrating a retractable security cable, built-in MagSafe charging, and precise magnetic alignment. The result is a cleaner, more seamless retail experience that maintains both functionality and visual appeal.